Strategy & Growth Advisory

Integrated advisory across strategy, markets, transactions and industrial investment.

PROLOGUE advises corporates, investors, international companies and institutions on market entry, growth, partnerships, transactions and industrial investments, combining sector intelligence with strategic, commercial and investment judgement.

Across industrial and consumer sectors, with particular depth in chemicals, engineered products, manufacturing, industrial technology and infrastructure.

Est. 2017 in Gurugram

Four integrated capabilities

Seven industry practices

Global cross-border experience

Where clients engage PROLOGUE

Four strategic decision contexts.

Clients engage PROLOGUE to evaluate a market opportunity, transaction, partnership or investment. Each mandate brings together the evidence, analysis and commercial judgement required to move from assessment to action.

Should we build capacity in India?

Greenfield and brownfield evaluation, techno-economic feasibility and manufacturing economics for capital decisions of consequence.

Feasibility assessment and investment recommendation.

Is this the right acquisition, or the right buyer?

Target screening, commercial due diligence and transaction readiness for promoters, strategic buyers and investors.

Target shortlist, commercial assessment and decision memorandum.

How do we enter, or source from, India?

Entry strategy, localisation, partner and distributor search, and supplier qualification for international companies.

Market-entry route, partner shortlist and landed-cost assessment.

What is really happening in this market?

Market sizing, competitor and pricing intelligence, and the Prologue Industry Indices for buyers and investors.

Market and competitive assessment, with updates as conditions evolve.

How the capabilities connect

From Insight to Investment.

Prologue connects market understanding, strategic evaluation, commercial assessment and investment thinking within one advisory framework. Evidence developed at the outset carries through as opportunities become choices, and choices become commitments.

01Opportunity
02Market and competitive intelligence
03Strategic evaluation
04Business case and feasibility
05Investment decision
06Execution support
07Sustainable growth

Leads the workContributesScroll sideways on small screens to see all seven stages.

Advisory

Four capabilities, one integrated framework.

The four capabilities are brought together according to the mandate, allowing market evidence, strategic judgement and commercial evaluation to carry from one stage to the next.

Industrial investment advisory

Techno-economic feasibility, greenfield and brownfield evaluation, CAPEX planning and manufacturing economics for organisations committing significant capital.

  • TEFR
  • Greenfield and brownfield
  • CAPEX and OPEX
  • Investment committee support
Industrial investment advisory

Transaction advisory

Buy-side and sell-side strategic support, target screening, commercial due diligence and transaction readiness, working alongside licensed intermediaries.

  • Target screening
  • Commercial due diligence
  • Sell-side readiness
  • JV and alliances
Transaction advisory

Market and competitive intelligence

Market sizing, demand, competition, pricing, industry structure and value-chain intelligence translated into strategic and commercial implications.

  • Industry studies
  • Competitive intelligence
  • Pricing and value chain
  • Industry indices
Market and competitive intelligence

Strategic advisory

Market entry and growth strategy, corporate and portfolio strategy, business planning and strategic partnerships, grounded in evidence and commercial judgement.

  • Market entry
  • Growth strategy
  • Localisation
  • Partnerships
Strategic advisory
Industry practices

Seven industry practices.

Across industrial and consumer sectors, each practice combines market intelligence, partner networks and investment experience, with particular depth in chemicals, engineered products, manufacturing, industrial technology and infrastructure.

Figures are Prologue estimates based on industry research and public information, and are indicative.

Specialist capability

AI Strategy & Applied Transformation.

Advisory and selective implementation capabilities spanning AI strategy, governance, applied use cases and enterprise adoption.

01 · Decide

AI Strategy & Governance

Use-case prioritisation · Business cases · Governance · Operating models · Programme health

02 · Build

Applied AI for Industry

Industrial use cases · Proofs of value · Workflow automation · Selected AI implementations

03 · Adopt

Enterprise AI Adoption

Adoption strategy · Operating-model change · Capability building · Value tracking

Explore AI advisory

Prologue Industry Indices

Two reads of the same cost environment.

Three internally developed indices track input costs in specialty chemicals, industrial metals and textile raw materials. Each update carries one signal for buyers and one for investors.

Specialty Chemicals

PSCI

 

 

Buyers

Investors

Industrial Metals

PIMI

 

 

Buyers

Investors

Textile Raw Materials

PTRI

 

 

Buyers

Investors

Explore the indices

Rebased to 100, built from public price references. Indicative, as of October 2026. Not for trading decisions.

Selected work

Public engagements and published outputs.

Selected public engagements illustrate the firm's work across institutional market advisory and knowledge partnerships. Most mandates remain confidential.

Knowledge and Strategic Advisory Partner to IFEVA · Electric mobility

Bharat Maha EV Rally 2025: Impact and Policy Report

The 100-day Bharat Maha EV Rally covered more than 23,000 km across 24 States and 6 Union Territories. As Knowledge Partner, PROLOGUE converted that field programme into a national evidence base on charging infrastructure, state readiness and charging economics, with twenty recommendations and suggested lead institutions.

100days of field evidence
24 + 6States and Union Territories
10analytical frameworks
20recommendations

Released at TERMINATOR 5.0, Greater Noida, on 24 October 2026, the day IFEVA and PROLOGUE signed a Memorandum of Understanding.

Institutional market advisory · Fashion and lifestyle

India Fashion Industry and Market Assessment

A comprehensive India market assessment for a European trade institution: market size and structure, consumer behaviour, competitive landscape, retail and e-commerce channels, trade flows, entry routes, and partner, importer and distributor evaluation.

Followed by a six-brief International Business Series on the Europe–India fashion and textile relationship.

Other recent mandate types include market entry and localisation, customer and channel intelligence, competitive benchmarking, partner identification, commercial due diligence, industrial investment and greenfield feasibility. Engagement details remain subject to client confidentiality.

Insights

Published research, free to read.

Prologue's published research extends the firm's analytical work beyond individual mandates, covering sector developments, cross-border markets and investment themes.

Browse the full library

How the firm works

A core advisory team, supported by specialist expertise.

A core advisory team leads every engagement. Sector specialists, research professionals and project consultants are mobilised to match the mandate, the sector and the geography.

  1. Frame

    Define the objective, decision criteria, options and evidence requirements.

  2. Diagnose

    Combine structured research, primary consultations and analytical frameworks, with findings validated against available data.

  3. Prioritise

    Compare the options and develop a clear strategic, commercial or investment recommendation.

  4. Activate

    Translate the recommendation into partner selection, committee materials, transaction support or implementation planning.

Corporates and manufacturers

Multinationals, Indian manufacturers and industrial enterprises planning capacity, entry or growth.

Investors and promoters

Private equity, family offices, promoters and corporate development teams evaluating assets and platforms.

International principals

Companies evaluating India as a market, a sourcing base or a manufacturing destination.

Institutions

Trade agencies, chambers, industry associations and public-sector bodies. Institutional work

Discuss a mandate with PROLOGUE.

Enquiries concerning strategic growth, market assessments, transactions and industrial investment.